Still Going Strong.
The Moreno Story
Over 50 years ago we were founded in a tiny shop in Maida Vale, London. While we - thankfully - no longer bootleg wine in our cellars, we still have that same streak of rebellion, pioneering spirit and spark of esoterica that has kept us at the forefront of the UK wine trade all these years.
As importers and agents for extraordinary wine, we pride ourselves on representing the best the Old World has to offer, and sniffing out the most interesting wines we think the UK market deserves to drink. Even if they didn’t quite know it yet.
Championing the Classics
Our focus on the the New Old World means we’re best placed to help you build an interesting yet relevant range. Others may have larger portfolios and deeper pockets than us, but if you’re looking for a fresh take on an old classic - wines with soul and story, that your customers want to buy over and over - you know where we are.
Commercial Niches
We can be a bit niche. We make no apologies for that. But it’s this offbeat-ness that keeps our ideas fresh and our curiosity high. But Moreno is built on a keen understanding of the commercial landscape and consumer palate. For that reason, we’re constantly on the look out for new and innovative wines that can fit seamlessly into the UK market.
Size Matters
Small teams get things done. They have fewer distractions. They can be flexible, fast in decision-making, and even quicker to respond to change. Fortunately, we’re just that - all sat around the one desk - and while it still allows us to have all the edge over the big guys, we’ll keep it that way.
What we value
Philosophy
We believe in delicious wines, made by true artisans. Wines that have soul, story and character. And we're as much about distributing them as far and wide as possible, as we are about sharing their stories with those who will listen. There are some wines out there that the world just deserves to know about, and people deserve to drink. Thankfully our portfolio is full of them.
Meet the team
Putting a face to the names
Here is who you will be in contact with mostly.
Sales Manager
Hamish
Hamish manages the sales team whilst looking after our Scottish customers, London retail and national accounts. At the weekend, you can find Hamish 'socialising'.
Southern Account Manager
Simon
Simon tends to all the independent retail and wholesale business south of Birmingham (excluding London). At the weekends you will find him on the tennis court.
Logistics & Marketing
Melanie
Melanie gets our wine from A to B whilst also managing marketing and events. At weekends she will be found stomping around the Peak District.
Customer Services
Joe
Joe takes all the customer orders and keeps everything running smoothly.
Northern Account Manager
Jonney
Jonney AKA Moreno of the North covers from Birmingham to the borders including North Wales. At the weekend Jonney runs a very very long way.
Operations Manager & Buyer
Nick
Nick is the palate of the business and manages the operations team. At the weekend he can be found practicing his pinched harmonics.
London On-Trade Account Manager
Max
Max manages our London on-trade accounts. At the weekend, he's cookin' up a storm.
In the beginning
History
Over 50 years ago we were founded in a tiny shop in Maida Hill, London. First as a local merchant, then a specialist importer of Spanish wines, and now representatives of extraordinary wines of all origins and colours.
While we - thankfully - no longer bootleg wine in our cellars, we still have that same streak of rebellion, pioneering spirit and spark of esoterica that helped us become the first to import Txakoli to the UK, champion Sherry before they got a regional marketing budget, and remain at the forefront of the trade for half a century. While we’ve a long way still to go, we’re pretty proud of where we’ve come from.
Follow us on social media
Keep up with all manner of Moreno happenings; new news, old news, and a behind-the-scenes view of how to build a wine agency! We’re over on Instagram, so make sure to give us a follow.